I always strive to bring innovative techniques and accessories to Israel and to the salon, to be constantly updated and proficient in global trends of design and beauty care. I have studied in leading international academies, such as Toni & Guy Academy in London and Aldo Coppola Academy in Milano. Until this day, I continue to attend advanced training courses held in the fashion capitals of the world and, at the same time, I present my works at various international hairstyling exhibitions and fashion shows.In 1992, after acquiring an extensive experience and a customer base, I have opened a salon in the King David Hotel in Jerusalem. Since then my staff and I have served countless of customers – men and women from Israel and from other countries, who visit the salon frequently, hotel guests, businessmen and even celebrities – official guests staying at the hotel, country leaders. Everyone enjoys a dedicated service and our full attention, from the moment they sit in a chair until they look at themselves in the mirror, satisfied and smiling. Depending on the circumstances we also visit customers’ homes, hotel rooms or any other place, according to the request.